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VCs Have Spotted a New Prodigy in Automotive Retail

And they're not the only ones taking note of the standout platform. Prodigy, an Alchemist Accelerator automotive sales company, recently announced that it has closed a $5.4 million seed funding round. Prodigy is providing an effective, white label online sales platform that will allow licensed new motor vehicle franchisees to sell and finance inventory from start to finish online, allowing dealers to bring the future to the present on their own branded websites. Their SaaS software aims to give auto dealerships the comprehensive tool they need to bridge online and in-store touchpoints, redefine the customer experience, and enhance sales. The funding will be used to expand marketing for the sales platform and grow headcount within the company.

To read the story from Tech Crunch, click here.

See also: coverage from the Wall Street Journal (subscription required) and Auto Dealer Today