Shared competition is double competition against the likes of Uber and Didi. Two of Germany’s leading automakers, Daimler and BMW, have teamed up to bring the heat in the competitive ride-hailing, car-sharing, and electric vehicle segments of automotive technology. The joint venture includes car-sharing brands Car2Go and Drive Now, ride-hailing, parking, and charging services in a 50-50 percent stake split. Currently, global auto industry profits are threatened by newcomers from the tech industry, with PwC noting that conventional carmakers may lose more than 35 percent of the market by 2030. It seems like Daimler and BMW are up to the challenge – regarding the deal, Daimler CEO said, “as pioneers in automotive engineering, we will not leave the task of shaping future urban mobility to others.” Sprechen Sie Rivalry?
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